Obfuscated Thoughtlessness Inversed

	Alexa.com Canadian Rank	Alexa.com World Rank	Google Pagerank	Technorati
Conservatives NDP Liberals Greens	1:6,371 2:6,470 3:11,108 4:11,154	3:230,398 2:192,757 1:166,558 4:435,101	2:6 1:7 2:6 1:7	3:9,072 2:8,501 1:7,528 N/A

I bet you didn't guess those ranking.

Before I looked it up, I certainly didn't expect the Liberals to be behind in several significant ways except blog links. The Liberals are even behind the Greens in a couple of measures. The methodology might not be perfect but it is a very interesting look at what is going on on the web for the main party sites.

What does all that mean?

It means that the Liberal Party's blogging strategy is working best, yet, they just aren't reaching internet users in Canada. Despite this blogging strategy the Conservatives have the most reach right now. The NDP is consistently doing well across the board with a great deal of interest being shown on the web in what the NDP is up to.

A part of the NDP strength may come from the fact that the provincial NDP sites are for the most part, sub-domains of the federal site (ie bc.ndp.ca and ns.ndp.ca). The strongest of these sub-domains ontario.ndp.ca is attributed 13% of the NDP.ca traffic by Alexa.com. However, to see NDP.ca ahead of the Liberal.ca in some ways and ahead of Conservative.ca in others, when they are 10-15 points behind in polls, is astoundingly positive. The sub-domains are not substantive enough to explain all of this reach, instead this shows the NDP has the best overall web strategy to date.

The following graph shows the last three months on Alexa. The Liberals obviously got a gigantic bump during their leadership convention, visible on the left of the graph:

Labels: alternatives, canada, cons, leftist content creation, link, ndp, new media critique, opinion